From School Runs to Small Business Dreams
From School Runs to Small Business Dreams: A New Chapter for Jo at Bella Armadi
For years, my life revolved around timetables, school bells, and the whirlwind of raising three incredible children. It was a beautiful chaos, a marathon of packed lunches, parent-teacher nights, and the constant juggling act that any solo parent knows so well. There were moments of sheer exhaustion, days where my own aspirations felt like a distant star, overshadowed by the immediate needs of my little (and not-so-little anymore) ones.
But you know what? We made it. They’ve navigated the gauntlet of primary and high school, each finding their own path and now stepping confidently into the world of work. And as I watch them spread their wings, a new sense of possibility has blossomed within me. The constant hum of school-related responsibilities has finally quieted, leaving a space – a precious, almost luxurious space – for me.
That space has been calling me: Bella Armadi.
For years, while navigating the school runs and the late-night homework help, my passion for homewares and lifestyle accessories simmered beneath the surface. I’ve always had an eye for those unique pieces that can transform a space, that inject personality and joy into the everyday. Friends would often comment on my knack for styling, my ability to curate a home that felt both beautiful and lived-in.
Bella Armadi, in its essence, is an extension of that passion. It’s a carefully curated collection of handcrafted homewares, sourced with a commitment to sustainability and ethical practices. It’s about bringing a touch of beauty and individuality into your home, just as I’ve always strived to do in mine.
Raising my children alone has taught me resilience, resourcefulness, and the importance of creating a nurturing environment. Now, as they embark on their own journeys, it feels like the right time for my next adventure. Bella Armadi is more than just a business; it’s a chance to finally dedicate my time and energy to something that truly ignites my soul.
It’s a little daunting, this new chapter. Stepping into the world of entrepreneurship after years of focusing on family feels like learning a new language. But it’s also incredibly exciting. It’s a chance to pour my creativity and my years of observing what makes a house a home into something tangible, something I can share with all of you.
So, thank you for being here, for supporting this dream that’s been a long time coming. Bella Armadi is a labour of love, born from a life fully lived, a life dedicated to nurturing others, and now, finally, a life embracing its own creative calling. This is my time, and I’m so grateful to have you along for the ride.
Stay tuned for more beautiful finds and the stories behind them. The journey of Bella Armadi is just beginning, and I can’t wait to see where it takes us.
With warmth and gratitude,
Josephine x